117: PROPS — Building a Product-Based Business from Scratch (What No One Tells You About Startups)
What does it really take to build a product-based business from the ground up? In this episode of Babes Talking Business, we’re joined by Vicky and Mick from Props, the family-owned startup behind the world’s first iPhone case with a fully tiltable stand designed for content creators. They share the raw, behind-the-scenes reality of launching a physical product — including losing $17,000 to the wrong manufacturer, investing over six figures into their startup, navigating failed launches, and learning what most founders only discover the hard way. This is an honest, unfiltered conversation about grit, resilience, product development, manufacturing mistakes, content-led marketing, and building a business while raising young kids. If you’re a founder, creator, or someone dreaming of starting a business, this episode is a must-listen.
In This Episode, We Cover
How Props was born from a real problem content creators face
The biggest mistakes new founders make when choosing manufacturers
Losing $17K early in business — and why they didn’t quit
Why launches don’t define your business success
The real cost of starting a product-based business
Building a brand through content and community
Balancing entrepreneurship, family life, and long-term vision
Why presence matters more than hustle
Lessons they’d give anyone starting a business today
Who This Episode Is For:
Aspiring entrepreneurs
Product-based business owners
Content creators & UGC creators
Founders in the startup phase
Couples building a business together
Anyone feeling discouraged after a “failed” launch
Connect with Our Guests:
👉 Props – The world’s first phone case with a fully tiltable stand for creators: https://www.getyourprops.com
📲 Follow them on Instagram & shop their products: https://www.instagram.com/getyourprops
Links & Resources:
🏠 Free Property Investing Discovery Call (and $1000 discount) with Dashdot: http://www.dashdot.com/babestalkingbusiness
🎁 Financial Literacy & Wealth Building FREEBIE: https://babestalkingbusiness.myflodesk.com/freemasterclassbundle
📷Follow Us on Instagram: @babestalkingbusiness
🌐Join our Signature Program: Her Renaissance
Connect with Us Personally:
📲DM Lauren on Instagram: @itslaurenkerr
📲DM Chani on Instagram: @chanipeach
✅ Ready to Join the Rise Era? If you want to learn more about joining our global community of women who are building sustainable wealth while transforming their health AND creating the flexible lifestyle they've been dreaming of, we'd love to share more information with you!
👑 Send either Lauren or Chani the word: "RISE" on IG (whoever you resonate with the most) and we'll invite you to our next behind-the-scenes info session where we'll share exactly how this looks and how you can join us in this revolution